$1 to $100: Turning Pocket Change into Startup Capital

The CEO "1 to 100 Challenge" is firing up, and we are almost through our first week! Each student has 14 days to turn $1 into $100 through entrepreneurial efforts. Whether it’s reselling items, offering services, or putting their innovative skills to the test, students are learning firsthand what it means to create something from almost nothing.

This challenge is about more than just making money. It’s an opportunity for students to:
✓ Practice resourcefulness and creative problem-solving
✓ Build confidence in their entrepreneurial abilities
✓ Learn real-world business skills like marketing, sales, and customer service
✓ Earn startup capital they’ll use later in the semester as they launch their own individual businesses

The 1 to 100 Challenge is a reminder that entrepreneurship isn’t about starting with everything - it’s about using what you have, spotting opportunities, and taking action.