In CEO, students don’t just learn about business. They learn by doing it.

Recently, students took on their first micro-business challenge, the Badge Business. They researched costs, secured business sponsors, considered return on investment, and worked together to produce the identification badges they’ll wear throughout the year.

We’ve also explored different types of businesses through the categories of products, services, and events, then put those ideas into action with our $1 to $100 Challenge. Students each started with just $1 and challenged to find a way to earn money, reinvest it, and keep building until they reach or surpass $100.

These projects require students to make decisions, communicate with real businesses and customers, solve problems, take calculated risks, and learn from what works and what doesn’t.
That’s what CEO is all about: authentic, hands-on learning that takes business concepts out of the textbook and puts them into practice.